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Digital Marketing

Duration

2 Months

Career Option

Digital Marketing

Group Size

2-16 Persons

Overview

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services

 

 

Digital Marketing

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Syllabus of Digital Marketing

  • Introduction to Digital Marketing
  • Competitor Analysis
  • Market Research and Niche Potential
  • Domain and Hosting setup
  • Website Designing using Wordpress CMS
  • Email Marketing
  • Creating Quality Content and Promote Them
  • Search Engine Optimization (SEO)
  • Social Media Marketing and Optimization
  • PPC Google Ads Campaign Management, Optimization, and Reporting
  • Mobile Marketing (SMS Marketing)
  • GEO Marketing
  • YouTube Video Marketing & Advertising
  • Website Data Analytics
  • Blogging
  • Freelancing
  • Google AdSense
  • Product Marketing – Promoting e-commerce products online
  • Bonus Module

Detail Study

  • Introduction to Digital Marketing

    In this module, you’ll get to know about Digital Marketing in Nepal, its effect, potential, and the future. methodology, the difference between traditional, inbound, and outbound marketing methodologies.

  • Competitor Analysis

    Here, you’ll learn how to find your competitors online, their presence, and marketing efforts.

    • Different ways to do competitor research.
    • Competitor Analysis tools. (Paid and Free Both)
    • Website Analysis Tools.
  • Market Research and Niche Potential

    Several ways to research market, room to develop, market your product and services and sell them. Get the easy way to sell services to your targeted customers. By researching the market, you’ll know which industry or niche has the most potential. That’s how you’ll be able to position yourself in the market.

    • Market Research Tools
  • Domain and Hosting setup

    Here, we’ll get a proper domain that matches your niche and connect it with the hosting and set up your website.

  • Website Designing using Wordpress CMS

    Website plays a vital role for any business to grow.  Here, you’ll learn how to design a website according to your niche need.

    • Create Lead Magnet Tools
    • Mobile-Friendly and Website Speed Check Tools
    • Plugins and Themes

     

  • Email Marketing

    You’ll know how to create amazing mails and target specific audience and use several email marketing tools.

  • Creating Quality Content and Promote Them

    Practice latest Content Marketing Trends. Create engaging contents and promote them in relevant platforms. Websites, Social Media Channels and other Microblogging platforms.

    • Compelling Headlines
    • Copywriting
  • Search Engine Optimization (SEO)

    How to get started with SEO, establish business and rank them in the first page of Search Engine Result Page using perfect strategy.

    • Keyword Research
    • Competitor Analysis
    • Website Audit
    • Technical SEO
    • On- Page SEO
    • Off-Page SEO
    • Link Building Techniques
    • Using SEO Tools
    • Guest Posting
    • Blogging
    • Local SEO
    • Backlink Analysis Tools

    Bonus: Grey Hat Methods

  • Social Media Marketing and Optimization

    You’ll learn how important role social media plays for any business. You’ll learn different social media marketing techniques, Optimization, and create Social Media ads.

  • PPC Google Ads Campaign Management, Optimization, and Reporting

    Paid Advertising is considered to be the highly effective digital marketing channel and you are going to master this skill in the course provided the proper time and attention given to it.

    You’ll learn about Google Ads from scratch to turn it to a profitable one.

     

    • Create highly effective landing pages with these tools.
    • These tools are to help you with competitor research for paid ads.
  • Mobile Marketing (SMS Marketing)

    Nowadays, people spend at least 1 hour using their smartphones. So it is a great chance for any advertisers to show case their product or services right at the hands of people.

    • You can reach them based on the interest and demographics.
    • You’ll learn to promote your product or services to the right audience through mobile and SMS.
  • GEO Marketing

    You can reach your audience just through ads and business listing.

    • Learn and attracts local customers to your business location or shop directly.
    • Google My Business
  • YouTube Video Marketing & Advertising
    • You’ll learn about the ocean of opportunities on YouTube.
    • Important YouTube Video Marketing Tools and Resources.
  • Website Data Analytics

    This is the key factor in Digital Marketing. You’ll learn to measure each and every marketing effort you undertake to accomplish your business objectives.

    You’ll get to learn Google Analytics and other marketing analytics tools to help get started with website data analytics.

  • Blogging

    Turn your knowledge into passive income source.

  • Freelancing

    We teach you different ways to get the freelancing projects online in freelancing platforms such as Freelancer, Fiverr, Upwork etc and local clients as well.

  • Google AdSense

    When your website does good, google will place Ads on your website and pay money when someone clicks on the Ads that they show up online. You’ll learn how to turn your income into regular income source.Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services

  • Product Marketing – Promoting e-commerce products online

    If you have Products, you’ll learn how to promote your product and establish your business online.

  • Bonus Module
    • We’ll guide you on resume preparation and help you to land your first job.
    • Working on multiple range of digital marketing tools across multiple platforms.
    • Understanding different campaigns and case studies.
    • Interview preparation to land your first digital marketing job or to get your first client.

Student Testimonials

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